Joining the green scene

Energy efficiency is one of the biggest challenges of the modern world. Climate specialists suggest that carbon emissions must be halved in order to avoid serious climate change effects1. However research shows that global energy demand will increase by 37 per cent by 20401, clearly showing the current situation is not sustainable.

As a result, governments have committed to reduce carbon emissions with key targets to be met in 2020 and 2050. This is seen in a raft of legislation, in both parts of Ireland, and also at European level.

However, aside from the legislative aspect, there is also the financial benefit. According to a recent report by Which, consumers are now paying an average of £410 / €555 more a year for energy compared with a decade ago, despite using significantly less.2

 Unsurprisingly then, recent years have seen a marked shift towards sustainable products and practices, as consumers and businesses alike seek to safeguard themselves against potential price hikes. Through an increased awareness of the long term benefits of energy-efficient technologies, end-users are becoming more willing to invest in such products in order to reap the financial savings and future proof their property.

And so the role of the modern installer is transforming; with more consumers seeking energy advisors who can not only do the job in hand, but also provide informed advice on how to make the most of their energy.

If, however, installers are looking to differentiate themselves and tap into this expanding green opportunity, proactivity is key. They need to go outside the traditional remit and position themselves as energy experts in order to secure a competitive advantage and this alternative revenue stream.

Here, it’s important that installers remain fully informed on the latest legislation and most advanced solutions, ensuring they can not only advise and supply customers with the right products, but also be skilled on the installation of these new technologies. Adapting business approach and embracing a willingness to learn will ultimately ensure contractors are leaders within the field.

Installers can always ask for advice at their local trade counter, with Rexel branches across the whole of Ireland including Newey & Eyre, Dunlop & Hamilton, Kellihers Electrical, CT Electric, Astrotek, and Fitzpatricks Electrical Distributors. Every branch is able to provide the latest updates on the world’s leading suppliers – as well as free technical literature to take on the go. Better still, as Rexel is a wholesaler, installers can rely on an unbiased recommendation every time.

There’s no question about it – the world is becoming greener. Although this may mean more legislation and technological advancements for the installer to get to grips with, the good news is that there are many financial benefits on offer. For the shrewd installer, adopting a new way of thinking on sustainability and adapting their business model accordingly in crucial. In that way, they can ensure they remain one step ahead of competition.

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2 Guardian Online