A Precision service for cables

A lot may have changed in the industry during over the 35 years in business that Precision Cables has clocked up, but the company continues to offer one constant – reliability.

Precision Cables was established in 1980 and since then it has grown to be the leading cables supplier in the Irish market. The company continues to still enjoy growth with its original cable distribution products but is also constantly evolving to extend the range of cables and systems that the company offers.
This expansion has been boosted by the Prysmian Group’s takeover of Draka Cables, with Precision Cables continuing to be the exclusive distributor for the two companies in both the Republic of Ireland and Northern Ireland.
This means that Precision Cables is now able to offers products from the extensive Draka range, including the Draka UC Connect Data range that offers business enterprises the industry’s highest-performing, most cost-effective network infrastructure solutions.
In addition to this, the Prysmian FP product range continues to be a major performer in high-end specification projects  while the ever-expanding product range now includes Permanoid cables, Bicon Components, copper B-Line and Beldin equivalents.
Sean Cox, Sales Director at Precision Cables, said, “The telecom industry is the most recent specilised area of supply for us and having these quality products makes a significant difference. Everyone is looking for the highest levels of efficiency for their network infrastructure and with the quality and reliability of our product range that is exactly what we can offer.”
Sean added, “Here at Precision Cables we are fully committed to brand awareness and are very particular on what products we take on to distribute. It has to suit our customer base and our route to market through the electrical wholesalers.”
The quality of this product range is just one part of a double-pronged approach from Precision Cables that also includes a dedication to the highest levels of service.
Sean added, “We have world-class products but this is backed by a local service by experts on the ground across Ireland. Our team is growing all the time, with the focus on in-house promotion to ensure continuity. We now have a dedicated sales representative focused on the Northern Ireland market and we have people in place to cover right across the Republic of Ireland.
“Our primary focus is on delivering the best service to electrical wholesalers and part of this is providing a service to consultants, specifiers and contractors, either through specification, design or training. This then creates demand for our products through the electrical wholesalers, so it’s a win-win situation for everyone.”

T: (RoI) 042 933 1426 or (NI) 00353 42 933 1426
W: www.precisioncables.ie