WS Mercer Belfast joins with LEDVANCE/Osram

“We believe that Osram can provide the right product with the right quality and service at the right price – the ‘trinity’ of lighting supply,” said WS Mercer’s Manager, John Auld.

Added to its 110-year history, LEDVANCE/Osram has just expanded the company’s LED Retrofit lamp range to offer the widest portfolio of products it has ever covered. The company can now supply most lamps in an LED equivalent, from the ubiquitous LED GU10 lamp right through to LED Capsule lamp replacements, and everything else in between.

Along with its widely traditional range of lamps etc, Osram has just launched its new collection for the upcoming lighting season. This includes a redesigned all-glass-bodied LED GU10, with options up to 575 lumens, with the widest dimming compatibility ever. Non-dim options are also available.

Also released is the new and updated range of LED Tubes or ‘Substitute’ as the brand refers to them. Reduced wattages, better lumen performance and improved pricing are all part of the improved product offering not only in this product, but throughout the range.osram-mercer-led-group-image

Greg Logan, Regional Sales Manager for Northern Ireland and the Republic of Ireland, said, “We are really excited to be able to bring to the market the widest, most comprehensive range of LED Retrofit lamps that we have ever had available, covering lamp types, lumens output and colours. We have also just begun to market our new LED Luminaire range – aimed initially as an over-the-counter product, including LED panels, floodlights, non-corrosive fittings and many more. However, it will soon be expanded to cover an even wider range to include products suitable for the specification market – watch this space!”

Both companies have recently been recruiting new staff to help grow their businesses. WS Mercer is currently seeking new internal and external sales people, while LEDVANCE has recently brought Greg Logan onto its team. Having been in the electrical trade for over 20 years, Greg has worked for most of his career as an electrical wholesaler in both Northern Ireland and the Republic of Ireland.

Both Greg and WS Mercer’s Manager, John Auld, agree that they are excited about the new partnership and the future within the trade, seeing sales opportunities opening up for those who are prepared to invest in both people and product.

When it comes to providing high standards of service, competitive pricing, extensive product knowledge and solid support within the electrical trade, WS Mercer Belfast is right at the top of the list.

A long established company, it enjoys a well-deserved reputation for all of the above qualities, serving contractors, FM clients, specialist manufacturing, hospitality and industrial clients throughout the UK.

“We are wholly committed to providing the best service available in the trade throughout the province and further afield,” said Manager, John Auld. “I’m fortunate to have the opportunity to manage what must be the most experienced and knowledgeable team within the industry. Combined, we have extensive years of experience working in the electrical industry.

“It is with this experience that I felt the time was right to expand our customer offering. Given the wealth of knowledge that exists within the branch, the decision was made to look initially at our lamp and control gear range. We have always kept a good selection of both lamps and lighting control gear in stock but, occasionally, we found that we did not have a broad enough range to cover all the orders that our customers brought to us. A gap in the market was identified and, in partnership with a world-leading manufacturer, we are now filling it.”

LEDVANCE is a world leader in innovative lighting products as well as intelligent and connected lighting solutions (Smart Home). The company is an offspring of Osram, combining traditional general illumination with modern, ground-breaking lighting technologies.

Contact WS Mercer, Belfast, Units 11 & 12, Duncrue Industrial Estate, Belfast, BT3 9BW on (NI) 028 9037 1888 or (RoI) 048 9037 1888, e-mail or visit For more information on LEDVANCE UK, telephone (NI) 0192 546 5000 or (RoI) 0044 192 546 5000, e-mail or visit